8 week non-technical training for entrepreneurs
who want to launch an app

View my profile


My name is Carla White...
app producer, author, speaker
and FastCo's "Top Women in Tech".
My apps have been featured on Oprah, NYTimes, Forbes, BBC, NPR, and many other major publications.

If you’re reading this, you probably have an amazing app idea…

An app that will make people’s lives easier… or more fun… or maybe even more meaningful!

But you got stuck…

You have a great app idea BUT you don’t know where to begin, or anything about coding and you’re terrified of the high fees you’ve heard that app developers charge.

So what do you do?

Well, what if I told you there was a way to test your app idea WITHOUT knowing code…

A way that I personally got over 100K app users and well $250,000 in revenue … ALL WITHOUT ME WRITING A SINGLE LINE OF CODE!

Best of all, I didn’t break the bank to do it!

Let me show you how it’s done…

Sign Me Up!

OVER $250K

When I started, I owned a flip phone, had no programming skills, and worked at a job located in the middle of cornfields. Blogs, books and courses for developers didn’t exist. And because I was financing everything myself, I had to hold down a day job too.

Over the years I’ve witnessed how this industry and tools to create apps are evolving at an insane pace. Still, my formula for creating apps remains the same.

Let’s break it down….

I break the process into short phases so you can get things done and move on to the next thing. This keeps momentum going and keeps your project from fizzling to a slow death.

Also known as the 80/20 rule, this rule states that roughly 80% of the effects come from 20% of the causes. … for example, 80% of income and wealth goes to 20% of the population.

For apps, 80% of the success comes from marketing and design…and 20% from features and coding. Using this rule, I keep costs down and launch early.

Your success is directly opposite of your market size. So aim to be a big fish in a small pond. This keeps your features tight and allows you to connect with your first vital 100 users. Remember, not even Coca-Cola appeals to everyone.

The best way to reduce risk and increase your odds is to bootstrap by:

  • Instead of buying expensive advertising and hiring a PR firm, start marketing early and use creative methods to get your app noticed.
  • Instead of hiring a team of ten, outsource part of the work to one or two really talented people.
  • Instead of going nuts with features in your app, start with the bare minimum and focus on a beautiful design instead.

As cut throat as the App Store competition might appear, the developer community is amazing. That’s one of the main reasons for creating this group…to help you connect with others and share your journey, successes, and help each other out. Together we have the same collective power as the Fat Cats dominating the App Store space.



Maybe you heard that it costs $250,000 to make an app and that no one is downloading them anyway…

That’s not true!

Sure, if you call up a developer and rattle off your idea, she will charge you a pretty penny…

But I’ll coach you on a better way that will lower your risk and increase your chance of success.


Hit me up if you want to talk about your next project or if you just want to chat.

If you like to learn more about my thoughts and motivations, you can add me on one or all of the following sites.

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©2017 Gratitude Labs & Carla White


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